Services Marketing
Faculty in Paari School of Business at SRM AP work in a variety of areas. They do cutting-edge research in classic areas (like customer satisfaction, and capital budgeting) and emerging ones (like gamification and fintech). They collaborate not just internally amongst one another but also with faculty from leading schools in India (e.g. IIM Trichy, IIM Lucknow, IIM Kozhikode) and abroad (e.g. Curtin University, Australia; University of Puerto Rico, USA). The information below provides a snapshot of the key research areas:
asadulhaque.m@srmap.edu.in 