Paari School of Business(PSB)

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Paari School of Business Management Research Areas - Design Thinking – Human centric approach of Problem Solving

Research Areas

Department of Management

Design Thinking – Human centric approach of Problem Solving

Faculty in Paari School of Business at SRM AP work in a variety of areas. They do cutting-edge research in classic areas (like customer satisfaction, and capital budgeting) and emerging ones (like gamification and fintech). They collaborate not just internally amongst one another but also with faculty from leading schools in India (e.g. IIM Trichy, IIM Lucknow, IIM Kozhikode) and abroad (e.g. Curtin University, Australia; University of Puerto Rico, USA). The information below provides a snapshot of the key research areas:

Mr Satyanarayana Duvvuri

Associate Director – Directorate of Executive Education and Professional Studies & Professor of Practice