Faculty Dr Rohit K Abhimalla

Dr Rohit K Abhimalla

Assistant Professor

Department of Management

Contact Details

rohitkumar.a@srmap.edu.in

Office Location

Education

2020
PhD
University of Hyderabad
India
2012
MBA (International Business)
Pondicherry University
India
2010
BE (ECE)
Anna University
India

Personal Website

Experience

  • 2021 – Assistant Professor – Mallareddy University, Hyderabad
  • 2018 to 2020 – Brand Manager – WindowSquare Advertising, Hyderabad

Research Interest

  • Innovation and Branding in Indian companies- Small and Medium sized
  • Using analytics to make brand decisions- Brand Analytics

Awards

  • 2012 – JRF – UGC

Memberships

Publications

  • Incorporating cycling in Ottawa-Gatineau travel forecasting model

    Subhani A., Stephens D., Kumar R., Vovsha P.

    Conference paper, 2013 TAC Conference and Exhibition - Transportation: Better - Faster - Safer, TAC/ATC 2013, 2013,

    View abstract ⏷

    The paper presents an approach that goes beyond the traditional travel modeling paradigm by incorporating cycling as an explicitly defined mode alternative in the recently updated model for Ottawa-Gatineau. Current models tend to operate with greatly simplified cycling Level-of-Service (LOS) measures (most often an arbitrary specified average speed across the entire network) and do not model details associated with actual cycling routes and facilities. Also, current models largely ignore the cross-modal impacts which cyclists and motorised traffic place upon each other. As a result, policies that affect cycling conditions, for example cycling lanes and/or related traffic regulations cannot be evaluated with the current models. The proposed innovative cycling simulation model for Ottawa-Gatineau, is based on a cycling route choice model that is designed to be sensitive to a wide range of LOS measures including time, speed, level-of-stress, turn conditions at intersections, area type effects etc. This route choice model serves as basis for a regional cycling assignment model. This regional assignment model is integrated into the overall regional travel model that predicts the share of cycling trips versus other auto, transit, and other non-motorized modes for different types of trips and population segments.

Patents

Projects

  • Management Consulting Proposal for Sri Jishnu Communications

    Dr Rohit K Abhimalla, Mr Dharma Theja T

    Funding Agency: All Industrial consultancy Projects - Sri Jishnu Communications, Budget Cost (INR) Lakhs: 1.00, Status: On Going

Scholars

Interests

  • Branding and Innovation
  • Branding in Small and Medium Companies

Thought Leaderships

There are no Thought Leaderships associated with this faculty.

Top Achievements

Research Area

No research areas found for this faculty.

Recent Updates

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Education
2010
BE (ECE)
Anna University
India
2012
MBA (International Business)
Pondicherry University
India
2020
PhD
University of Hyderabad
India
Experience
  • 2021 – Assistant Professor – Mallareddy University, Hyderabad
  • 2018 to 2020 – Brand Manager – WindowSquare Advertising, Hyderabad
Research Interests
  • Innovation and Branding in Indian companies- Small and Medium sized
  • Using analytics to make brand decisions- Brand Analytics
Awards & Fellowships
  • 2012 – JRF – UGC
Memberships
Publications
  • Incorporating cycling in Ottawa-Gatineau travel forecasting model

    Subhani A., Stephens D., Kumar R., Vovsha P.

    Conference paper, 2013 TAC Conference and Exhibition - Transportation: Better - Faster - Safer, TAC/ATC 2013, 2013,

    View abstract ⏷

    The paper presents an approach that goes beyond the traditional travel modeling paradigm by incorporating cycling as an explicitly defined mode alternative in the recently updated model for Ottawa-Gatineau. Current models tend to operate with greatly simplified cycling Level-of-Service (LOS) measures (most often an arbitrary specified average speed across the entire network) and do not model details associated with actual cycling routes and facilities. Also, current models largely ignore the cross-modal impacts which cyclists and motorised traffic place upon each other. As a result, policies that affect cycling conditions, for example cycling lanes and/or related traffic regulations cannot be evaluated with the current models. The proposed innovative cycling simulation model for Ottawa-Gatineau, is based on a cycling route choice model that is designed to be sensitive to a wide range of LOS measures including time, speed, level-of-stress, turn conditions at intersections, area type effects etc. This route choice model serves as basis for a regional cycling assignment model. This regional assignment model is integrated into the overall regional travel model that predicts the share of cycling trips versus other auto, transit, and other non-motorized modes for different types of trips and population segments.
Contact Details

rohitkumar.a@srmap.edu.in

Scholars
Interests

  • Branding and Innovation
  • Branding in Small and Medium Companies

Education
2010
BE (ECE)
Anna University
India
2012
MBA (International Business)
Pondicherry University
India
2020
PhD
University of Hyderabad
India
Experience
  • 2021 – Assistant Professor – Mallareddy University, Hyderabad
  • 2018 to 2020 – Brand Manager – WindowSquare Advertising, Hyderabad
Research Interests
  • Innovation and Branding in Indian companies- Small and Medium sized
  • Using analytics to make brand decisions- Brand Analytics
Awards & Fellowships
  • 2012 – JRF – UGC
Memberships
Publications
  • Incorporating cycling in Ottawa-Gatineau travel forecasting model

    Subhani A., Stephens D., Kumar R., Vovsha P.

    Conference paper, 2013 TAC Conference and Exhibition - Transportation: Better - Faster - Safer, TAC/ATC 2013, 2013,

    View abstract ⏷

    The paper presents an approach that goes beyond the traditional travel modeling paradigm by incorporating cycling as an explicitly defined mode alternative in the recently updated model for Ottawa-Gatineau. Current models tend to operate with greatly simplified cycling Level-of-Service (LOS) measures (most often an arbitrary specified average speed across the entire network) and do not model details associated with actual cycling routes and facilities. Also, current models largely ignore the cross-modal impacts which cyclists and motorised traffic place upon each other. As a result, policies that affect cycling conditions, for example cycling lanes and/or related traffic regulations cannot be evaluated with the current models. The proposed innovative cycling simulation model for Ottawa-Gatineau, is based on a cycling route choice model that is designed to be sensitive to a wide range of LOS measures including time, speed, level-of-stress, turn conditions at intersections, area type effects etc. This route choice model serves as basis for a regional cycling assignment model. This regional assignment model is integrated into the overall regional travel model that predicts the share of cycling trips versus other auto, transit, and other non-motorized modes for different types of trips and population segments.
Contact Details

rohitkumar.a@srmap.edu.in

Scholars