Faculty Dr Krishna Manasvi J

Dr Krishna Manasvi J

Assistant Professor

Department of Management

Contact Details

krishnamanasvi.j@srmap.edu.in

Office Location

Education

2023
PhD
BITS Pilani, Pilani
India
2019
MBA
Indian Maritime University
India
2017
BBA
Alliance University
India

Personal Website

Research Interest

  • Applications – Agriculture Supply Chain, Consumer behaviour, distribution models, Retail management including application of augmented reality
  • Methods – Empirical, Mixed-methods, Operational Excellence

Memberships

  • POMS Member

Publications

  • Identifying factors determining the quality of mango: a design of experiments assessment

    J K.M., Matai R., Murthy N.N.

    Article, Journal of Agribusiness in Developing and Emerging Economies, 2025, DOI Link

    View abstract ⏷

    Purpose: Due to the recent disruptions caused by COVID-19, global supply chains are stress tested. The affected supply chains have interfered with market tonnage prices for the yield of perishable products like mangoes that are highly dependent on their quality. This research, through empirical findings, thus determines and comprehends the factors influencing mango quality (size). Design/methodology/approach: A framework is developed for finding the potential factors of quality building on the previous literature and studies on the available topic. The data collection included face-to-face interviews comprising 240 farmers, hired managers and preharvest contractors in India's Jangaon, Rangareddy and Yadadri Bhuvanagiri districts of Telangana state. The data analysis is done using multiple regression, and the outcomes form the basis of the design of the experiments model. Findings: The empirical insights support that the quality of mango is affected by factors such as the number of picking cycles, the cost of fertilizer, the variety of fertilizers used, the variety of pesticides used and pesticide application frequency. The direct implications are the benefit to farmers in improving mango quality and maximizing profit per yield cycle. Research limitations/implications: To the best of the authors’ knowledge, the first research that has specifically focused on holistically improving the quality(size) of mangoes. Originality/value: The findings contribute to the perishable supply chain literature, specifically to the mango study, to comprehensively showcase the factors impacting the quality of mangoes and provide guidance to farmers regarding orchard practices.
  • Agri-fresh Supply Chain Management: A Systematic Literature Review

    Krishna Manasvi J., Matai R.

    Conference paper, Lecture Notes in Mechanical Engineering, 2022, DOI Link

    View abstract ⏷

    The paper presents a systematic literature review of Agri-fresh supply chain management. This study emphasizes all the supply chain stages in the context of fruits and vegetables. A total of 184 relevant research publications from the year 2000 to mid-2020 were reviewed. The literature is classified based on year, across various countries, and Agri-fresh supply chain issues. The previous literature has been categorized into different issues such as post-harvest losses, technology, infrastructure, food safety, quality, logistics management, inventory management, performance management, awareness and knowledge of farmers, demand management, and pricing. Most of the research publications have concentrated on post-harvest losses and food safety aspects of the Agri-fresh supply chain. This paper provides an insight into various issues of the Agri-fresh supply chain. It uncovers the future research scope. The study includes only fresh produce such as fruits and vegetables; other perishable items like dairy, meat, flowers are excluded.

Patents

Projects

Scholars

Doctoral Scholars

  • Ms Kalaiselvi Shanmuganathan

Interests

  • Empirical Studies in Agriculture Supply Chains
  • Operations Management
  • Supply Chain Management

Thought Leaderships

Top Achievements

Research Area

No research areas found for this faculty.

Recent Updates

No recent updates found.

Education
2017
BBA
Alliance University
India
2019
MBA
Indian Maritime University
India
2023
PhD
BITS Pilani, Pilani
India
Experience
Research Interests
  • Applications – Agriculture Supply Chain, Consumer behaviour, distribution models, Retail management including application of augmented reality
  • Methods – Empirical, Mixed-methods, Operational Excellence
Awards & Fellowships
Memberships
  • POMS Member
Publications
  • Identifying factors determining the quality of mango: a design of experiments assessment

    J K.M., Matai R., Murthy N.N.

    Article, Journal of Agribusiness in Developing and Emerging Economies, 2025, DOI Link

    View abstract ⏷

    Purpose: Due to the recent disruptions caused by COVID-19, global supply chains are stress tested. The affected supply chains have interfered with market tonnage prices for the yield of perishable products like mangoes that are highly dependent on their quality. This research, through empirical findings, thus determines and comprehends the factors influencing mango quality (size). Design/methodology/approach: A framework is developed for finding the potential factors of quality building on the previous literature and studies on the available topic. The data collection included face-to-face interviews comprising 240 farmers, hired managers and preharvest contractors in India's Jangaon, Rangareddy and Yadadri Bhuvanagiri districts of Telangana state. The data analysis is done using multiple regression, and the outcomes form the basis of the design of the experiments model. Findings: The empirical insights support that the quality of mango is affected by factors such as the number of picking cycles, the cost of fertilizer, the variety of fertilizers used, the variety of pesticides used and pesticide application frequency. The direct implications are the benefit to farmers in improving mango quality and maximizing profit per yield cycle. Research limitations/implications: To the best of the authors’ knowledge, the first research that has specifically focused on holistically improving the quality(size) of mangoes. Originality/value: The findings contribute to the perishable supply chain literature, specifically to the mango study, to comprehensively showcase the factors impacting the quality of mangoes and provide guidance to farmers regarding orchard practices.
  • Agri-fresh Supply Chain Management: A Systematic Literature Review

    Krishna Manasvi J., Matai R.

    Conference paper, Lecture Notes in Mechanical Engineering, 2022, DOI Link

    View abstract ⏷

    The paper presents a systematic literature review of Agri-fresh supply chain management. This study emphasizes all the supply chain stages in the context of fruits and vegetables. A total of 184 relevant research publications from the year 2000 to mid-2020 were reviewed. The literature is classified based on year, across various countries, and Agri-fresh supply chain issues. The previous literature has been categorized into different issues such as post-harvest losses, technology, infrastructure, food safety, quality, logistics management, inventory management, performance management, awareness and knowledge of farmers, demand management, and pricing. Most of the research publications have concentrated on post-harvest losses and food safety aspects of the Agri-fresh supply chain. This paper provides an insight into various issues of the Agri-fresh supply chain. It uncovers the future research scope. The study includes only fresh produce such as fruits and vegetables; other perishable items like dairy, meat, flowers are excluded.
Contact Details

krishnamanasvi.j@srmap.edu.in

Scholars

Doctoral Scholars

  • Ms Kalaiselvi Shanmuganathan

Interests

  • Empirical Studies in Agriculture Supply Chains
  • Operations Management
  • Supply Chain Management

Education
2017
BBA
Alliance University
India
2019
MBA
Indian Maritime University
India
2023
PhD
BITS Pilani, Pilani
India
Experience
Research Interests
  • Applications – Agriculture Supply Chain, Consumer behaviour, distribution models, Retail management including application of augmented reality
  • Methods – Empirical, Mixed-methods, Operational Excellence
Awards & Fellowships
Memberships
  • POMS Member
Publications
  • Identifying factors determining the quality of mango: a design of experiments assessment

    J K.M., Matai R., Murthy N.N.

    Article, Journal of Agribusiness in Developing and Emerging Economies, 2025, DOI Link

    View abstract ⏷

    Purpose: Due to the recent disruptions caused by COVID-19, global supply chains are stress tested. The affected supply chains have interfered with market tonnage prices for the yield of perishable products like mangoes that are highly dependent on their quality. This research, through empirical findings, thus determines and comprehends the factors influencing mango quality (size). Design/methodology/approach: A framework is developed for finding the potential factors of quality building on the previous literature and studies on the available topic. The data collection included face-to-face interviews comprising 240 farmers, hired managers and preharvest contractors in India's Jangaon, Rangareddy and Yadadri Bhuvanagiri districts of Telangana state. The data analysis is done using multiple regression, and the outcomes form the basis of the design of the experiments model. Findings: The empirical insights support that the quality of mango is affected by factors such as the number of picking cycles, the cost of fertilizer, the variety of fertilizers used, the variety of pesticides used and pesticide application frequency. The direct implications are the benefit to farmers in improving mango quality and maximizing profit per yield cycle. Research limitations/implications: To the best of the authors’ knowledge, the first research that has specifically focused on holistically improving the quality(size) of mangoes. Originality/value: The findings contribute to the perishable supply chain literature, specifically to the mango study, to comprehensively showcase the factors impacting the quality of mangoes and provide guidance to farmers regarding orchard practices.
  • Agri-fresh Supply Chain Management: A Systematic Literature Review

    Krishna Manasvi J., Matai R.

    Conference paper, Lecture Notes in Mechanical Engineering, 2022, DOI Link

    View abstract ⏷

    The paper presents a systematic literature review of Agri-fresh supply chain management. This study emphasizes all the supply chain stages in the context of fruits and vegetables. A total of 184 relevant research publications from the year 2000 to mid-2020 were reviewed. The literature is classified based on year, across various countries, and Agri-fresh supply chain issues. The previous literature has been categorized into different issues such as post-harvest losses, technology, infrastructure, food safety, quality, logistics management, inventory management, performance management, awareness and knowledge of farmers, demand management, and pricing. Most of the research publications have concentrated on post-harvest losses and food safety aspects of the Agri-fresh supply chain. This paper provides an insight into various issues of the Agri-fresh supply chain. It uncovers the future research scope. The study includes only fresh produce such as fruits and vegetables; other perishable items like dairy, meat, flowers are excluded.
Contact Details

krishnamanasvi.j@srmap.edu.in

Scholars

Doctoral Scholars

  • Ms Kalaiselvi Shanmuganathan