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Faculty Dr Mallavalli Sitharam

Dr Mallavalli Sitharam

Assistant Professor

Department of Computer Science and Engineering

Contact Details

sitharam.m@srmap.edu.in

Office Location

Homi J Bhabha Block, Level 4, Cubicle No: 5

Education

2020
Andhra University
India
2013
M.Tech. (CST with CN)
Andhra University
India
2009
B.Tech.
GEC affiliated to JNTUK

Experience

  • June 2024 to August 2024 – Professor – Lakireddy Bali Reddy College of Engineering, Andhra Pradesh
  • December 2020 to May 2024 – Associate Professor – Lakireddy Bali Reddy College of Engineering, Andhra Pradesh
  • August 2020 to November 2020 – Assistant Professor – Lakireddy Bali Reddy College of Engineering, Andhra Pradesh

Research Interest

No data available

Awards

  • 2024 – Best Teacher Award – Lakireddy Bali Reddy College of Engineering, Andhra Pradesh
  • 2023 – Best Teacher Award – Lakireddy Bali Reddy College of Engineering, Andhra Pradesh
  • 2022 – Best Teacher Award – Lakireddy Bali Reddy College of Engineering, Andhra Pradesh
  • 2021 – Best Teacher Award – Lakireddy Bali Reddy College of Engineering, Andhra Pradesh
  • 2020 – Award of Excellence in Education – International Association of Educators and Corporate Trainers
  • 2020 – Best Researcher Award – IJIEMR - ELSEVIER SSRN RESEARCH AWARDS 2020
  • 2018 to 2020 – Senior Research Fellowship – NFOBC (MHRD)
  • 2015 to 2018 – Junior Research Fellowship – NFOBC (MHRD)

Memberships

  • Institute of Electrical and Electronics Engineers (IEEE) – Member – 98252093
  • Institute of Engineers (IE) - Associate Member - AM163878-8
  • International Association of Educators and Corporate Trainers (IAECT) - Member
  • International Association of Computer Science and Information Technology (IACSIT) - Member - 80350440
  • International Association of Engineers (IAENG) – Member - 153676

Publications

  • Positional-attention based bidirectional deep stacked AutoEncoder for aspect based sentimental analysis

    Dr Mallavalli Sitharam, S Anjali Devi.,Pulugu Dileep., Sasibhushana Rao Pappu., T Subha Mastan Rao., Mula Malyadri

    Source Title: Big Data Research, Quartile: Q1, DOI Link

    View abstract ⏷

    With the rapid growth of Internet technology and social networks, the generation of text-based information on the web is increased. To ease the Natural Language Processing (NLP) tasks, analyzing the sentiments behind the provided input text is highly important. To effectively analyze the polarities of sentiments (positive, negative and neutral), categorizing the aspects in the text is an essential task. Several existing studies have attempted to accurately classify aspects based on sentiments in text inputs. However, the existing methods attained limited performance because of reduced aspect coverage, inefficiency in handling ambiguous language, inappropriate feature extraction, lack of contextual understanding and overfitting issues. Thus, the proposed study intends to develop an effective word embedding scheme with a novel hybrid deep learning technique for performing aspect-based sentimental analysis in a social media text. Initially, the collected raw input text data are pre-processed to reduce the undesirable data by initiating tokenization, stemming, lemmatization, duplicate removal, stop words removal, empty sets removal and empty rows removal. The required information from the pre-processed text is extracted using three varied word-level embedding methods: Scored-Lexicon based Word2Vec, Glove modelling and Extended Bidirectional Encoder Representation from Transformers (E-BERT). After extracting sufficient features, the aspects are analyzed, and the exact sentimental polarities are classified through a novel Positional-Attention-based Bidirectional Deep Stacked AutoEncoder (PA_BiDSAE) model. In this proposed classification, the BiLSTM network is hybridized with a deep stacked autoencoder (DSAE) model to categorize sentiment. The experimental analysis is done by using Python software, and the proposed model is simulated with three publicly available datasets: SemEval Challenge 2014 (Restaurant), SemEval Challenge 2014 (Laptop) and SemEval Challenge 2015 (Restaurant). The performance analysis proves that the proposed hybrid deep learning model obtains improved classification performance in accuracy, precision, recall, specificity, F1 score and kappa measure.
  • Enhancing E-commerce recommendations with sentiment analysis using MLA-EDTCNet and collaborative filtering

    Dr Mallavalli Sitharam, E S Phalguna Krishna., T Bhargava Ramu., R Krishna Chaitanya., Narasimhula Balayesu., Hari Prasad Gandikota., B N Jagadesh

    Source Title: Scientific Reports, Quartile: Q1, DOI Link

    View abstract ⏷

    The rapid growth of e-commerce has made product recommendation systems essential for enhancing customer experience and driving business success. This research proposes an advanced recommendation framework that integrates sentiment analysis (SA) and collaborative filtering (CF) to improve recommendation accuracy and user satisfaction. The methodology involves feature-level sentiment analysis with a multi-step pipeline: data preprocessing, feature extraction using a log-term frequency-based modified inverse class frequency (LFMI) algorithm, and sentiment classification using a Multi-Layer Attention-based Encoder-Decoder Temporal Convolution Neural Network (MLA-EDTCNet). To address class imbalance issues, a Modified Conditional Generative Adversarial Network (MCGAN) generates balanced oversamples. Furthermore, the Ocotillo Optimization Algorithm (OcOA) fine-tunes the model parameters to ensure optimal performance by balancing exploration and exploitation during training. The integrated system predicts sentiment polarity—positive, negative, or neutral—and combines these insights with CF to provide personalized product recommendations. Extensive experiments conducted on an Amazon product dataset demonstrate that the proposed approach outperforms state-of-the-art models in accuracy, precision, recall, F1-score, and AUC. By leveraging SA and CF, the framework delivers recommendations tailored to user preferences while enhancing engagement and satisfaction. This research highlights the potential of hybrid deep learning techniques to address critical challenges in recommendation systems, including class imbalance and feature extraction, offering a robust solution for modern e-commerce platforms
  • Hybrid optimization driven fake news detection using reinforced transformer models

    Dr Mallavalli Sitharam, Ganesh Karthik M., Khadri Syed Faizz Ahmad., Pamidimukkala Sai Geetha., Asha Prashant Sathe., Sirisha G N V G., Koteswararao Ch

    Source Title: Scientific Reports, Quartile: Q1, DOI Link

    View abstract ⏷

    The large-scale production of multimodal fake news, combining text and images, presents significant detection challenges due to distribution discrepancies. Traditional detectors struggle with open-world scenarios, while Large Vision-Language Models (LVLMs) lack specificity in identifying local forgeries. Existing methods often overestimate public opinion’s impact, failing to curb misinformation at early stages. This study introduces a Modified Transformer (MT) model, fine-tuned in three stages using fabricated news articles. The model is further optimized using PSODO, a hybrid Particle Swarm Optimization and Dandelion Optimization algorithm, addressing limitations such as slow convergence and local optima entrapment. PSODO enhances search efficiency by integrating global and local search strategies. Experimental results on benchmark datasets demonstrate that the proposed approach significantly improves fake news detection accuracy. The model effectively captures distribution inconsistencies and multimodal forgery details, outperforming conventional detectors and LVLMs. This research highlights the importance of integrating transformers and hybrid optimization to develop generalized, scalable, and accurate fake news detection systems

Patents

Projects

Scholars

Interests

  • Artificial Intelligence
  • Blockchain
  • Information Security
  • Machine Learning
  • Network Security

Thought Leaderships

There are no Thought Leaderships associated with this faculty.

Top Achievements

Education
2009
B.Tech.
GEC affiliated to JNTUK
2013
M.Tech. (CST with CN)
Andhra University
India
2020
Andhra University
India
Experience
  • June 2024 to August 2024 – Professor – Lakireddy Bali Reddy College of Engineering, Andhra Pradesh
  • December 2020 to May 2024 – Associate Professor – Lakireddy Bali Reddy College of Engineering, Andhra Pradesh
  • August 2020 to November 2020 – Assistant Professor – Lakireddy Bali Reddy College of Engineering, Andhra Pradesh
Research Interests
No data available
Awards & Fellowships
  • 2024 – Best Teacher Award – Lakireddy Bali Reddy College of Engineering, Andhra Pradesh
  • 2023 – Best Teacher Award – Lakireddy Bali Reddy College of Engineering, Andhra Pradesh
  • 2022 – Best Teacher Award – Lakireddy Bali Reddy College of Engineering, Andhra Pradesh
  • 2021 – Best Teacher Award – Lakireddy Bali Reddy College of Engineering, Andhra Pradesh
  • 2020 – Award of Excellence in Education – International Association of Educators and Corporate Trainers
  • 2020 – Best Researcher Award – IJIEMR - ELSEVIER SSRN RESEARCH AWARDS 2020
  • 2018 to 2020 – Senior Research Fellowship – NFOBC (MHRD)
  • 2015 to 2018 – Junior Research Fellowship – NFOBC (MHRD)
Memberships
  • Institute of Electrical and Electronics Engineers (IEEE) – Member – 98252093
  • Institute of Engineers (IE) - Associate Member - AM163878-8
  • International Association of Educators and Corporate Trainers (IAECT) - Member
  • International Association of Computer Science and Information Technology (IACSIT) - Member - 80350440
  • International Association of Engineers (IAENG) – Member - 153676
Publications
  • Positional-attention based bidirectional deep stacked AutoEncoder for aspect based sentimental analysis

    Dr Mallavalli Sitharam, S Anjali Devi.,Pulugu Dileep., Sasibhushana Rao Pappu., T Subha Mastan Rao., Mula Malyadri

    Source Title: Big Data Research, Quartile: Q1, DOI Link

    View abstract ⏷

    With the rapid growth of Internet technology and social networks, the generation of text-based information on the web is increased. To ease the Natural Language Processing (NLP) tasks, analyzing the sentiments behind the provided input text is highly important. To effectively analyze the polarities of sentiments (positive, negative and neutral), categorizing the aspects in the text is an essential task. Several existing studies have attempted to accurately classify aspects based on sentiments in text inputs. However, the existing methods attained limited performance because of reduced aspect coverage, inefficiency in handling ambiguous language, inappropriate feature extraction, lack of contextual understanding and overfitting issues. Thus, the proposed study intends to develop an effective word embedding scheme with a novel hybrid deep learning technique for performing aspect-based sentimental analysis in a social media text. Initially, the collected raw input text data are pre-processed to reduce the undesirable data by initiating tokenization, stemming, lemmatization, duplicate removal, stop words removal, empty sets removal and empty rows removal. The required information from the pre-processed text is extracted using three varied word-level embedding methods: Scored-Lexicon based Word2Vec, Glove modelling and Extended Bidirectional Encoder Representation from Transformers (E-BERT). After extracting sufficient features, the aspects are analyzed, and the exact sentimental polarities are classified through a novel Positional-Attention-based Bidirectional Deep Stacked AutoEncoder (PA_BiDSAE) model. In this proposed classification, the BiLSTM network is hybridized with a deep stacked autoencoder (DSAE) model to categorize sentiment. The experimental analysis is done by using Python software, and the proposed model is simulated with three publicly available datasets: SemEval Challenge 2014 (Restaurant), SemEval Challenge 2014 (Laptop) and SemEval Challenge 2015 (Restaurant). The performance analysis proves that the proposed hybrid deep learning model obtains improved classification performance in accuracy, precision, recall, specificity, F1 score and kappa measure.
  • Enhancing E-commerce recommendations with sentiment analysis using MLA-EDTCNet and collaborative filtering

    Dr Mallavalli Sitharam, E S Phalguna Krishna., T Bhargava Ramu., R Krishna Chaitanya., Narasimhula Balayesu., Hari Prasad Gandikota., B N Jagadesh

    Source Title: Scientific Reports, Quartile: Q1, DOI Link

    View abstract ⏷

    The rapid growth of e-commerce has made product recommendation systems essential for enhancing customer experience and driving business success. This research proposes an advanced recommendation framework that integrates sentiment analysis (SA) and collaborative filtering (CF) to improve recommendation accuracy and user satisfaction. The methodology involves feature-level sentiment analysis with a multi-step pipeline: data preprocessing, feature extraction using a log-term frequency-based modified inverse class frequency (LFMI) algorithm, and sentiment classification using a Multi-Layer Attention-based Encoder-Decoder Temporal Convolution Neural Network (MLA-EDTCNet). To address class imbalance issues, a Modified Conditional Generative Adversarial Network (MCGAN) generates balanced oversamples. Furthermore, the Ocotillo Optimization Algorithm (OcOA) fine-tunes the model parameters to ensure optimal performance by balancing exploration and exploitation during training. The integrated system predicts sentiment polarity—positive, negative, or neutral—and combines these insights with CF to provide personalized product recommendations. Extensive experiments conducted on an Amazon product dataset demonstrate that the proposed approach outperforms state-of-the-art models in accuracy, precision, recall, F1-score, and AUC. By leveraging SA and CF, the framework delivers recommendations tailored to user preferences while enhancing engagement and satisfaction. This research highlights the potential of hybrid deep learning techniques to address critical challenges in recommendation systems, including class imbalance and feature extraction, offering a robust solution for modern e-commerce platforms
  • Hybrid optimization driven fake news detection using reinforced transformer models

    Dr Mallavalli Sitharam, Ganesh Karthik M., Khadri Syed Faizz Ahmad., Pamidimukkala Sai Geetha., Asha Prashant Sathe., Sirisha G N V G., Koteswararao Ch

    Source Title: Scientific Reports, Quartile: Q1, DOI Link

    View abstract ⏷

    The large-scale production of multimodal fake news, combining text and images, presents significant detection challenges due to distribution discrepancies. Traditional detectors struggle with open-world scenarios, while Large Vision-Language Models (LVLMs) lack specificity in identifying local forgeries. Existing methods often overestimate public opinion’s impact, failing to curb misinformation at early stages. This study introduces a Modified Transformer (MT) model, fine-tuned in three stages using fabricated news articles. The model is further optimized using PSODO, a hybrid Particle Swarm Optimization and Dandelion Optimization algorithm, addressing limitations such as slow convergence and local optima entrapment. PSODO enhances search efficiency by integrating global and local search strategies. Experimental results on benchmark datasets demonstrate that the proposed approach significantly improves fake news detection accuracy. The model effectively captures distribution inconsistencies and multimodal forgery details, outperforming conventional detectors and LVLMs. This research highlights the importance of integrating transformers and hybrid optimization to develop generalized, scalable, and accurate fake news detection systems
Contact Details

sitharam.m@srmap.edu.in

Scholars
Interests

  • Artificial Intelligence
  • Blockchain
  • Information Security
  • Machine Learning
  • Network Security

Education
2009
B.Tech.
GEC affiliated to JNTUK
2013
M.Tech. (CST with CN)
Andhra University
India
2020
Andhra University
India
Experience
  • June 2024 to August 2024 – Professor – Lakireddy Bali Reddy College of Engineering, Andhra Pradesh
  • December 2020 to May 2024 – Associate Professor – Lakireddy Bali Reddy College of Engineering, Andhra Pradesh
  • August 2020 to November 2020 – Assistant Professor – Lakireddy Bali Reddy College of Engineering, Andhra Pradesh
Research Interests
No data available
Awards & Fellowships
  • 2024 – Best Teacher Award – Lakireddy Bali Reddy College of Engineering, Andhra Pradesh
  • 2023 – Best Teacher Award – Lakireddy Bali Reddy College of Engineering, Andhra Pradesh
  • 2022 – Best Teacher Award – Lakireddy Bali Reddy College of Engineering, Andhra Pradesh
  • 2021 – Best Teacher Award – Lakireddy Bali Reddy College of Engineering, Andhra Pradesh
  • 2020 – Award of Excellence in Education – International Association of Educators and Corporate Trainers
  • 2020 – Best Researcher Award – IJIEMR - ELSEVIER SSRN RESEARCH AWARDS 2020
  • 2018 to 2020 – Senior Research Fellowship – NFOBC (MHRD)
  • 2015 to 2018 – Junior Research Fellowship – NFOBC (MHRD)
Memberships
  • Institute of Electrical and Electronics Engineers (IEEE) – Member – 98252093
  • Institute of Engineers (IE) - Associate Member - AM163878-8
  • International Association of Educators and Corporate Trainers (IAECT) - Member
  • International Association of Computer Science and Information Technology (IACSIT) - Member - 80350440
  • International Association of Engineers (IAENG) – Member - 153676
Publications
  • Positional-attention based bidirectional deep stacked AutoEncoder for aspect based sentimental analysis

    Dr Mallavalli Sitharam, S Anjali Devi.,Pulugu Dileep., Sasibhushana Rao Pappu., T Subha Mastan Rao., Mula Malyadri

    Source Title: Big Data Research, Quartile: Q1, DOI Link

    View abstract ⏷

    With the rapid growth of Internet technology and social networks, the generation of text-based information on the web is increased. To ease the Natural Language Processing (NLP) tasks, analyzing the sentiments behind the provided input text is highly important. To effectively analyze the polarities of sentiments (positive, negative and neutral), categorizing the aspects in the text is an essential task. Several existing studies have attempted to accurately classify aspects based on sentiments in text inputs. However, the existing methods attained limited performance because of reduced aspect coverage, inefficiency in handling ambiguous language, inappropriate feature extraction, lack of contextual understanding and overfitting issues. Thus, the proposed study intends to develop an effective word embedding scheme with a novel hybrid deep learning technique for performing aspect-based sentimental analysis in a social media text. Initially, the collected raw input text data are pre-processed to reduce the undesirable data by initiating tokenization, stemming, lemmatization, duplicate removal, stop words removal, empty sets removal and empty rows removal. The required information from the pre-processed text is extracted using three varied word-level embedding methods: Scored-Lexicon based Word2Vec, Glove modelling and Extended Bidirectional Encoder Representation from Transformers (E-BERT). After extracting sufficient features, the aspects are analyzed, and the exact sentimental polarities are classified through a novel Positional-Attention-based Bidirectional Deep Stacked AutoEncoder (PA_BiDSAE) model. In this proposed classification, the BiLSTM network is hybridized with a deep stacked autoencoder (DSAE) model to categorize sentiment. The experimental analysis is done by using Python software, and the proposed model is simulated with three publicly available datasets: SemEval Challenge 2014 (Restaurant), SemEval Challenge 2014 (Laptop) and SemEval Challenge 2015 (Restaurant). The performance analysis proves that the proposed hybrid deep learning model obtains improved classification performance in accuracy, precision, recall, specificity, F1 score and kappa measure.
  • Enhancing E-commerce recommendations with sentiment analysis using MLA-EDTCNet and collaborative filtering

    Dr Mallavalli Sitharam, E S Phalguna Krishna., T Bhargava Ramu., R Krishna Chaitanya., Narasimhula Balayesu., Hari Prasad Gandikota., B N Jagadesh

    Source Title: Scientific Reports, Quartile: Q1, DOI Link

    View abstract ⏷

    The rapid growth of e-commerce has made product recommendation systems essential for enhancing customer experience and driving business success. This research proposes an advanced recommendation framework that integrates sentiment analysis (SA) and collaborative filtering (CF) to improve recommendation accuracy and user satisfaction. The methodology involves feature-level sentiment analysis with a multi-step pipeline: data preprocessing, feature extraction using a log-term frequency-based modified inverse class frequency (LFMI) algorithm, and sentiment classification using a Multi-Layer Attention-based Encoder-Decoder Temporal Convolution Neural Network (MLA-EDTCNet). To address class imbalance issues, a Modified Conditional Generative Adversarial Network (MCGAN) generates balanced oversamples. Furthermore, the Ocotillo Optimization Algorithm (OcOA) fine-tunes the model parameters to ensure optimal performance by balancing exploration and exploitation during training. The integrated system predicts sentiment polarity—positive, negative, or neutral—and combines these insights with CF to provide personalized product recommendations. Extensive experiments conducted on an Amazon product dataset demonstrate that the proposed approach outperforms state-of-the-art models in accuracy, precision, recall, F1-score, and AUC. By leveraging SA and CF, the framework delivers recommendations tailored to user preferences while enhancing engagement and satisfaction. This research highlights the potential of hybrid deep learning techniques to address critical challenges in recommendation systems, including class imbalance and feature extraction, offering a robust solution for modern e-commerce platforms
  • Hybrid optimization driven fake news detection using reinforced transformer models

    Dr Mallavalli Sitharam, Ganesh Karthik M., Khadri Syed Faizz Ahmad., Pamidimukkala Sai Geetha., Asha Prashant Sathe., Sirisha G N V G., Koteswararao Ch

    Source Title: Scientific Reports, Quartile: Q1, DOI Link

    View abstract ⏷

    The large-scale production of multimodal fake news, combining text and images, presents significant detection challenges due to distribution discrepancies. Traditional detectors struggle with open-world scenarios, while Large Vision-Language Models (LVLMs) lack specificity in identifying local forgeries. Existing methods often overestimate public opinion’s impact, failing to curb misinformation at early stages. This study introduces a Modified Transformer (MT) model, fine-tuned in three stages using fabricated news articles. The model is further optimized using PSODO, a hybrid Particle Swarm Optimization and Dandelion Optimization algorithm, addressing limitations such as slow convergence and local optima entrapment. PSODO enhances search efficiency by integrating global and local search strategies. Experimental results on benchmark datasets demonstrate that the proposed approach significantly improves fake news detection accuracy. The model effectively captures distribution inconsistencies and multimodal forgery details, outperforming conventional detectors and LVLMs. This research highlights the importance of integrating transformers and hybrid optimization to develop generalized, scalable, and accurate fake news detection systems
Contact Details

sitharam.m@srmap.edu.in

Scholars