My research focuses on consumer behavior in the context of food delivery apps, exploring the psychological, behavioral, and technological factors that influence user decision-making and satisfaction. With a strong foundation in empirical and qualitative research, I have examined how consumers engage with digital platforms, their motivations for choosing specific services, and the impact of technological advancements on their overall experience.
Currently, I am conducting experimental research for reducing the packaging waste by augmented reality. By integrating insights from behavioral science, marketing, and technology adoption models, my work aims to uncover factors that drive user engagement, loyalty, and well-being in the rapidly evolving digital marketplace.
Awards
2022 - UGC NET, Maulana Azad National Fellowship
Memberships
No data available
Publications
Patents
Projects
Scholars
Interests
Business Statistics
Consumer Behavior
Research Methodology
Thought Leaderships
There are no Thought Leaderships associated with this faculty.
Top Achievements
Education
2016
BSc (Hons) Physics
Aligarh Muslim University India
India
2018
MBA
Aligarh Muslim University India
India
2025
PhD
University of Hyderabad India
India
Experience
No data available
Research Interests
My research focuses on consumer behavior in the context of food delivery apps, exploring the psychological, behavioral, and technological factors that influence user decision-making and satisfaction. With a strong foundation in empirical and qualitative research, I have examined how consumers engage with digital platforms, their motivations for choosing specific services, and the impact of technological advancements on their overall experience.
Currently, I am conducting experimental research for reducing the packaging waste by augmented reality. By integrating insights from behavioral science, marketing, and technology adoption models, my work aims to uncover factors that drive user engagement, loyalty, and well-being in the rapidly evolving digital marketplace.
My research focuses on consumer behavior in the context of food delivery apps, exploring the psychological, behavioral, and technological factors that influence user decision-making and satisfaction. With a strong foundation in empirical and qualitative research, I have examined how consumers engage with digital platforms, their motivations for choosing specific services, and the impact of technological advancements on their overall experience.
Currently, I am conducting experimental research for reducing the packaging waste by augmented reality. By integrating insights from behavioral science, marketing, and technology adoption models, my work aims to uncover factors that drive user engagement, loyalty, and well-being in the rapidly evolving digital marketplace.
